role: Creative Director

Paw.com asked us to create their first TV campaign.

We were approached by Paw.com to come up with creative and produce their first ever TV campaign. As their first TV campaign, we had the additional privilege of presenting their brand to a national audience for the first time.

While the media strategy was set, they were interested in having us develop a concept and creative direction for the campaign. I worked with the client to come up with a concept, write the scripts and tagline, and pre-produce the ad campaign. On set I worked closely with the crew, director, and client to deliver on that creative vision. It was a pleasure working together to bring this campaign to life.

“Pet Parents Agree on Paw.com”