agency: Fancy Rhino

creative director: Paul Stallings

director: Alvaro Donado

Paw.com asked us to create their first TV campaign.

We were approached by Paw.com to come up with creative and produce their first ever TV campaign. As their first TV campaign, we had the additional privilege of presenting their brand to a national audience for the first time.

While the media strategy was set, they were interested in having us develop a concept and creative direction for the campaign. I worked with the client to come up with a concept, write the scripts and tagline, and pre-produce the ad campaign. On set I worked closely with the crew, director, and client to deliver on that creative vision. It was a pleasure working together to bring this campaign to life.

Campaign Tagline: Pet Parents Agree on Paw.com

agency: Fancy Rhino

animation: SeeCreature

creative director: Paul Stallings

♫ When we walk together… ♫

We were approached by TVFCU with a bold yet simple ask, celebrate the TVFCU and the community they serve.

The challenge was to create a campaign that extended beyond their annual Super Bowl spot, crafting a variety of still and motion communications using these characters and write a new slogan to be used across their brand.

With our friends at SeeCreature we crafted a hand built stop-motion world. The loving translation of the Tennessee Valley and its inhabitants was blessed with an original heartfelt song written by Caleb Rexford and performed by Walter Martin of The Walkmen fame.

Campaign Tagline: A Place for All Of Us

creative director: Paul Stallings

Easier Than Running A Donut Shop.

Making the case for partnering with the fastest growing eye care franchise in the US. In a blend of animation, narration, live action and remotely directed interviews we get the pitch directly from both real franchisees and the My Eyelab founder.

creative director: Paul Stallings

See you on Mars.

Cinematic scenarios for Mohawk floors.

In each spot we transitioned from thrilling scenario to see the floors standing up to whatever “elements” were thrown at them. The aim was to create a campaign that pushed what a flooring spot could be while showing the products demonstrated in a fresh new way.

For their Ultrawood brand, we created a montage of moments showing how durable Mohawk’s stands up to everything life can throw at them.

creative director: Paul Stallings

Life is full of accidents.

We created a montage of moments showing how durable Mohawk’s stands up to everything life can throw at them.

art director: Paul Stallings

I had the pleasure of working as Art Director on OK Go’s VMA winning music video, The Writing’s On the Wall.

creative director: Paul Stallings

So You Wear Glasses.

A three part series for My Eyelab. This series dives into all things eye care, ranging from finding the right frames, picking the right lens material, and answering all your contacts related questions.

This series is a step away from the clinical world of eye care into a workshop where questions are answered and explained with a hands-on approach.

creative director: Paul Stallings

Food for Thought.

A Shipt series diving mouth first into the history and stories behind your favorite foods.

Director: Dan LeMoyne

Cinematography: Dan LeyMoyne, Paul Stallings

Music: Junia-T, Miloh Smith